Even today, foreigners coming to the Philippines give some preference to Cebu. But foreigners today, of course, come with more peaceful intentions than in early times. They come to Cebu for a vacation at fine beaches (though their beauty is often exaggerated) and resorts which are among the best developed in The Country . Big modern resort facilities are located on Mactan island, just a stone's throw away from the international airport, and near the towns of Sogod, Badian and Argao.

Moalboal is the place most preferred by budget travelers visiting the island (though the spot is by far not as popular and not as beautiful as Boracay). There are also a number of dive sites in the waters around Moalboal but dive shops and schools at Moalboal are in general not as well equipped as those in Puerto Galera, and accidents have allegedly happened. The dive sites are also less numerous and less beautiful than those around Puerto Galera or the waters surrounding northern Palawan.

Despite its relatively small size, Cebu can be ranked third in importance among the Philippine islands, after Luzon and Mindanao. Cebu City is the second most important metropolis of The Country , after Metro Manila.

 The industries of Cebu island are too many to be listed in detail. Some of the more colorful industries are the manufacture of rattan furniture, shell handicraft and guitars, all for worldwide export.